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Home Travel Guides Tips and Hacks

Clothes Tourists Shouldn’t Wear In Europe, According To Rick Steves

John Grayson by John Grayson
November 25, 2024
in Tips and Hacks, Travel Guides
man standing in crowd in europe
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When it comes to exploring Europe, dressing appropriately can significantly enhance your travel experience. What you wear not only impacts your comfort but also affects how locals perceive you. Renowned travel icon Rick Steves stresses the importance of dressing with cultural norms in mind, particularly in a continent where even casual clothing tends to be more polished than what many Americans are accustomed to.

Packing strategically isn’t just about saving space — it’s also about blending in, showing respect for local customs, and ensuring you’re dressed appropriately for a variety of activities. Some clothing choices can make you stand out as a tourist, potentially limiting your access to certain landmarks or attracting unwanted attention. Here’s a breakdown of what not to wear in Europe, based on Steves’ expert advice.

Clothes That Make You Stand Out as a Tourist in Europe

While shorts are a summer staple for many travelers, they can make you stand out as a tourist in Europe. When in Rome, you should do as the Romans do, which means you should dress up to suit local standards. In urban areas, especially in northern and central Europe, locals rarely wear shorts unless they’re at the beach or going on a hike. Men are better off packing lightweight, breathable pants, while women can opt for skirts or Capri pants, which are equally cool and far more common.

Shorts and skimpy tops can also pose problems when visiting religious sites, many of which have modest dress codes. Churches like St. Peter’s Basilica in Rome and St. Mark’s Basilica in Venice may deny entry to visitors with bare shoulders or exposed knees. Steves recommends carrying a lightweight scarf or shawl that can double as a cover-up, ensuring you’re prepared for any dress requirements.

Flashy Accessories and Big Bags Attract the Wrong Kind of Attention

Steves advises travelers to avoid packing flashy or expensive jewelry, as it can attract unwanted attention, including from pickpockets. Major European hubs like London are also seeing a rise in luxurious theft, which means you should probably leave your Rolex or Cartier at home. Instead, opt for simple accessories or pick up artisan-made jewelry as souvenirs during your trip. Similarly, leave oversized bags and backpacks at home—they can make you look like a tourist and may not fit into tight spaces, like on buses or in small restaurants.

Functional accessories are key. For example, scarves are a versatile addition to any outfit. They can dress up neutral-colored clothing, provide warmth, or even serve as a makeshift cover for modesty requirements. Steves also recommends using a money belt to keep your valuables safe without carrying an obvious bag.

Why Graphic Tees and Athleisure Aren’t Ideal for Europe

Clothing emblazoned with logos, sports teams, or slogans screams “tourist” and often clashes with European style norms. Steves notes that while casual clothing is acceptable, Europeans tend to favor a more polished look, even in relaxed settings. Swap out your Marvel graphic tees for simple, well-fitting tops, and leave the athleisure wear for the gym.

By dressing with cultural awareness and packing versatile, practical clothing, you’ll blend in better, stay comfortable, and make the most of your European adventure. Rick Steves’ advice proves that a little thoughtfulness in your wardrobe can enhance your travel experience.

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